Be One Sports/University of Kansas

This partnership was the first of its kind in NASCAR history. Be One Sports, a sports coaching service, partnered with the University of Kansas’s athletic department.  It was the first major NIL deal in NASCAR history and it was PK Velocity founder, Tony Priscaro’s, brain child and was the Quarterback of the whole deal. It featured 11 University of Kansas athletes in different sports on a race car driven by Brennan Poole in NASCR’s Xfinity Series at Kansas Speedway in September of 2023.  500 limited edition die casts were later produced to commemorate the event.