Get Your Adrenaline Fix w/ PK Velocity Sports Entertainment
Author of Still Standing Sports Marketing Executive | NASCAR Strategist | Entrepreneur
SPEAKER OVERVIEW
Tony Priscaro is a 16-year NASCAR marketing executive and founder of PK Velocity Sports & Entertainment, a disruptive marketing firm built on creativity, leverage, and real-world execution. Tony has generated millions in sponsorship revenue, pioneered first-of-their-kind brand activations in professional sports, and built businesses without traditional credentials, safety nets, or big budgets. His work spans NASCAR, Fortune-level brands, entrepreneurs, and B2B organizations navigating high-risk, high-pressure environments. Tony doesn’t speak in theory. He speaks from scars, failures, and wins earned the hard way. Click the link below to buy my book Still Standing
SIGNATURE SPEAKING TOPICS:
CREATIVE LEVERAGE: HOW TO WIN WITHOUT THE BIG BUDGET (Primary Keynote)
- How underdogs outperform giants when capital, momentum, and certainty disappear
- How to create leverage when money isn’t available
- Turning constraints into competitive advantage
- Why creativity beats capital in volatile markets
- Real case studies from NASCAR, sponsorship, and business
- Best for: Corporate events
- Conferences
- Leadership retreats
- Sales & marketing teams
THE COST OF BETTING ON YOURSELF
- (Story-Driven / Inspirational) The truth about entrepreneurship and leadership no one prepares you for. Audience takeaways:
- The hidden emotional and financial costs of independence
- When to pivot vs. when to endure
- How to survive failure without losing belief
- Why “safe” choices still carry risk Best for: Entrepreneurs
- Universities
- Founder groups
- Leadership development programs
FROM SPORTS TO BUSINESS: WHAT BRANDS ACTUALLY CARE ABOUT
- (Executive / B2B Strategy Session)
- What professional sports reveal about trust, credibility, and decision-making. Audience takeaways:
- How brands actually evaluate partnerships
- Why credibility beats credentials
- Lessons from sponsorship that apply to every business
- How to position yourself as a low-risk, high-value partner
- Best for: Executives • Sales leaders
- Marketing teams • B2B organizations
AUDIENCE IMPACT
- Tony’s presentations are:
- Authentic, not motivational fluff
- Strategic, not theoretical •Honest about failure and recovery
- Grounded in real execution under pressure, Audiences walk away with practical frameworks, not quotes for Instagram.
SPEAKING FORMAT OPTIONS
- Keynote (45–60 minutes)
- Breakout session (30–45 minutes)
- Executive workshop (60–90 minutes)
- Half-day leadership session (custom)
SPEAKING FEES
- Keynote: $7,500 – $12,500
- Workshop / Breakout: $4,000 – $6,000
- Multi-Session Day: $12,500 – $18,000
(Fees vary based on event size, format, and customization.)
Keynote (45–60 minutes)
ABOUT THE AUTHOR
Tony Priscaro is the author of Still Standing, a raw account of building, losing, rebuilding, and surviving in high-pressure industries without a safety net. His career spans sports marketing, entrepreneurship, sponsorship strategy, and leadership under adversity.
CONTACT
Tony Priscaro Founder –
PK Velocity Sports & Entertainment
Speaking Inquiries: tonyp@pkvelocity.com
Based in South Carolina |
Available Nationwide
TONY N PRISCARO FOUNDER/PRESIDENT
- Tony Priscaro is a highly motivated and experienced executive specializing in NASCAR clients. He consistently manages business operations and leads revenue growth across diverse environments. He offers a proven track record of orchestrating corporate sponsorship sales and building strong relationships with NASCAR teams to enhance capabilities and meet demand in highly competitive markets. He is highly respected for his success in marketing and sales, including negotiating multi-million-dollar deals and partnerships.
- In his current role as the founder and president of PK Velocity Sports and Entertainment, he serves as a trusted advisor and subject-matter expert, providing guidance and direction to NASCAR teams and drivers by managing a game-changing sports marketing agency that guides clients through all racing needs and enables their success.
- Tony’s accomplished career includes serving as a Vice President of a NASCAR race team for 16 years, where he negotiated corporate sponsorship agreements, developed innovative marketing strategies, built merchandise programs, and formed media relations for NASCAR XFINITY race teams.
- He was also the Chief Executive Officer and General Manager of the Carolina Thunder, where he was responsible for all team operations and directed new-business development for team partners and sponsorships, making him one of the youngest franchise owners in ABA history.
- He was also the founder and president of Celebrity Promotional Services (CSP), where he established and maintained a successful sports marketing firm in partnership with former Pittsburgh Steelers cornerback Dwayne Woodruff. Together, they secured major player endorsements and negotiated promotions for former and current Pittsburgh Steelers players.
- Tony is married to his beautiful wife, Erica. He could not do all of this without her continuous support. They have four boys, Tavian, Jaycob, A.J, and Victor.