Forever Lawn
- ForeverLawn started their Nascar Journey in 2020. They decided to get their feet wet and try 3 races. However, that might not have ever happened. Dale Carmie, One of the owners of ForeverLawn, was supposed to have a meeting with Jim Varga to talk about Varga's longtime friend, PK Velocity Founder, Tony Priscaro. Carmie, tried to cancel the meeting multiple times. His executive assistant told him to just take the meeting, what do you have to lose. The rest is History!
- The following Season Priscaro Negotiated a deal for ForeverLawn to sponsor race car driver, Jeffrey Earnhardt, Grandson of Dale Earnhardt SR for 20 plus races. Along with this commitment came many types of B2B opportunities for ForeverLawn. Some closed by the end of the year and their 60 plus dealers also benefited from the partnership by using the Earnhardt likeness and the car for sales materials. All in all, Sales increased dramatically the following year and ForeverLawn became the first synthetic turf company to be a sponsor in the NASCAR Community.
- Today you can see ForeverLawn turf at Richard Childress Vinyards, Talladega Superspeedway, the home of Jeffrey Earnhardt, the homes of multiple drivers and executives of Nascar and Nascar teams that also include Priscaro.
- ForeverLawn also brought back the marriage of the Earnhardt name and the famous number three race car at Talladega Super Speedway in 2022. Jeffrey Earnhardt drove the number Three Foreverlawn Chevrolet for Richard Childress and finished second, almost pulling out a win!