Flex Seal
- There was a span of about 7 years when the Flex Seal Brand and all of its products were well known in the sport of NASCAR. PK Velocity Founder, Tony Priscaro, had a lot to do with it!
- Phil Swift, Owner/CEO of Swift Response, put a lot of trust in Priscaro and his ideas to help build his brand. Although, Mr Swift did his own part by producing and starring in many TV Commercials (I know you have seen at least one of them!!), Priscaro helped Swift get his brand's national recognition on network TV within the sport of NASCAR and all of their fanbase.
- Swift recognized the opportunity to reach the fanbase one on one, especially with his family of drivers like Landon Cassill, Ross Chastain, and Garrett Smithley to name a few. He had one of the most interactive display booths at the midway where his drivers' signed autographs and product samples were handed out. He even took advantage of getting fan testimonials on camera he could later use in his commercials.
- Priscaro helped get ALL of his products air time! Sometimes within the same race! Swift took Priscaro's advice and ran multiple DIFFERENT branded products within the same race. Sometimes as many as 4 cars in the same race! This helped Mr Swift get a lot of attention in the NASCAR Community and beyond! His products have grown and are still available today!