Dream Water
- Dream Water was a Sleep Shot that was brand new to the market place in 2016. Their goal was to get as much new distribution as possible and use NASCAR as its marketing plan to reach the masses.
- PK Velocity Founder, Tony Priscaro, brought Dream Water into the sport setting up a deal that put Dream Water into over 850 Circle K stores in their South East Region. He negotiated the deal with Circle K to also give Dream Water a display at the counter and signage within the store.
- The Dream Water Race car was driven by Ross Chastain and featured Circle K on the rear of the race car. A sweepstakes helped capture emails for the brand to further market products. Winners received race tickets and VIP winners received dinner invitations to have dinner with Ross Chastain. Dream Water branded show cars also visited select Circle K stores with driver appearances to help sell through Dream Water products. This was a highly successful promotion.